Case Studies:
Company that develops advanced antenna technology
for handsets
Increased awareness of the company by positioning executives as RF experts and credible resources for reporters working on articles profiling the latest “hot” wireless technologies. The company was able to leverage numerous opportunities to contribute bylined articles to the wireless tech trades as well as interviews/articles with primetime media, such as The New York Times and Newsweek. The company sales team reported an increase in customer interest during this effort.
Company that produces cellular basestations
Created higher visibility for the company in a market dominated by the likes of Nokia, Ericsson and Motorola, by positioning the company as the first and only provider of a software-defined radio basestation. This new technology formed the basis of the company’s product line and was gaining positive attention from the FCC. This positioning created numerous media interview and contributed article opportunities with the tech trades and national tech reporters from Bloomberg, AP, and Reuters. Sales/marketing personnel reported an increase in company name recognition thanks to this effort, and investor relations personnel reported an increase in investor interest.
A reconfigurable radio association
Positioned the organization as the primary resource on reconfigurable radio. Secured contributed articles and interviews for member organizations and association personnel, produced press releases, created an e-newsletter, and created an annual report. Reached out to media and tech analysts on a regular basis to provide state-of-the-technology briefings. As a result of this effort, media and analysts proactively reached out to the association on issues related to reconfigurable radio, membership grew by nearly 50 percent, and conference attendance steadily increased each year.
Vertically integrated healthcare system
Publicized new medical procedures, service lines, and helped produce a number of award-winning consumer health publications for this hospital and multi-enterprise health system. Healthcare executives reported an increase in community awareness of the system brand. Also, provided key issues management during a system-wide restructuring and reduction in workforce which enabled the system to emerge as a stable, trusted healthcare provider.
Real estate developer
Supported the company’s IPO by positioning it as a leader in high-end real estate projects, which at the time was an attractive market to potential investors. Worked closely with the IR team to create press releases, corporate video, press kits, post-IPO media opportunities. Positive media coverage was created surrounding the IPO, which featured a 20 percent jump in the company’s stock on the first day of trading.